Wednesday, June 19, 2013

Swimwear Designers, and MBA, and Men




I recently viewed this incomparable video of Jessica Rey, MBA-turned-swimwear designer, who, in researching male perception of swimwear designs, decided that something needed to change.

Now, she designs her own line of swimwear.

This 9-minute video introducing her line is amazing.  Her research is solid.  Her conclusions are unusual.

Please watch the whole 9 minutes. You won't be sorry.


http://www.youtube.com/watch?v=WJVHRJbgLz8

4 comments:

  1. I saw this on Facebook yesterday. It is sooo worth watching.

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    Replies
    1. I saw, and immediately posted!

      Given the interest that Katie has created with the Swim-along-Club, I thought it very timely.

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  2. Now I'm going to have that song stuck in my head all day.

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    Replies
    1. Oh, go stuff yourself with ugly Oreos.
      [watermelon -- ick!]

      Delete