Wednesday, June 19, 2013

Swimwear Designers, and MBA, and Men




I recently viewed this incomparable video of Jessica Rey, MBA-turned-swimwear designer, who, in researching male perception of swimwear designs, decided that something needed to change.

 Now, she designs her own line of swimwear.

 This 9-minute video introducing her line is amazing.  Her research is solid.  Her conclusions are unusual.

 Please watch the whole 9 minutes. You won't be sorry.
http://www.youtube.com/watch?v=WJVHRJbgLz8
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4 comments:

  1. The HojnackesJune 19, 2013 at 3:43 PM

    I saw this on Facebook yesterday. It is sooo worth watching.

    ReplyDelete
    Replies
    1. SarahbelleJune 19, 2013 at 4:57 PM

      I saw, and immediately posted!

      Given the interest that Katie has created with the Swim-along-Club, I thought it very timely.

      Delete
  2. Dan JonesJune 19, 2013 at 4:21 PM

    Now I'm going to have that song stuck in my head all day.

    ReplyDelete
    Replies
    1. SarahbelleJune 19, 2013 at 4:56 PM

      Oh, go stuff yourself with ugly Oreos.
      [watermelon -- ick!]

      Delete

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